Balm concealers are the newest innovation in the beauty market, catering specifically to the “clean girl” aesthetic and those who prefer a minimalist, skincare-first approach to beauty. These concealers have a translucent, serum-like quality that focuses on “blurring” rather than “masking.” They are packed with a high concentration of active skincare ingredients, such as ceramides, […]
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Color Correctors
Color correcting is a specialized branch of concealing that uses the science of color theory to neutralize skin discolorations before the actual skin-toned concealer is even applied. The concept is based on the color wheel: colors that are opposite each other cancel each other out. For example, green concealers are used to neutralize redness caused […]
Stick Concealers
Stick concealers represent the ultimate intersection of portability and high-impact performance. Designed like a lipstick, these solid sticks are the go-to choice for the person on the move. The formula is typically quite dense and “tacky,” which gives it incredible staying power. The primary advantage of a stick concealer is its targeted application. You can […]
Cream Concealers
Cream concealers are the heavy hitters of the corrective world, usually found in small pots, compacts, or palettes. They are defined by their thick, buttery consistency and high pigment load. If you are dealing with significant skin concerns such as dark hyperpigmentation, melasma, or deep purple under-eye circles, a cream concealer is your best ally. […]
Liquid Concealers
Liquid concealers are the most versatile and widely used category in the beauty industry, favored for their buildable coverage and ease of application. Typically packaged in tubes with a wand applicator, these formulas range from sheer and dewy to full-coverage and matte. The primary appeal of a liquid concealer lies in its texture; it is […]
